2023 The Tourism Week of Ho Chi Minh City Vibrant and Captivating

Nestled in the heart of Vietnam, the bustling metropolis of Ho Chi Minh City recently played host to a spectacular event that left both residents and tourists captivated. The Tourism Week of Ho Chi Minh City, held from December 4th to December 10th, 2023, welcomed over 71,000 visitors who flocked to the city to partake in a plethora of engaging activities. This week-long celebration showcased the city’s charm, diversity, and dynamic spirit, making it an experience to remember. With its resounding success, the Tourism Week significantly contributed to boosting revenue, stimulating tourism demand, and promoting the city’s alluring facets to the international community.

A Kaleidoscope of Activities:

The Tourism Week of Ho Chi Minh City boasted an impressive line-up of 45 cultural, artistic, sports, tourism, and shopping activities that catered to the diverse interests of visitors. Participants were treated to a rich tapestry of experiences that ranged from captivating cultural performances to thrilling sporting events. These activities not only enhanced the tourism offerings but also aimed to provide visitors with an unforgettable journey, encouraging longer stays and increased spending.

Showcasing Ho Chi Minh City as a Sporting Destination:

One of the highlights of Tourism Week was the participation of athletes in the Ho Chi Minh City Techcombank International Marathon. This sporting extravaganza not only attracted over 15,000 participants from 91 countries and 33 provinces and cities in Vietnam but also served as a platform to promote Ho Chi Minh City as a premier sporting destination. Runners weaved through the city’s iconic landmarks, allowing them to marvel at its beauty while showcasing its potential as a magnet for sports enthusiasts.

Tremendous Engagement and Positive Impact:

The impact of Tourism Week was far-reaching, garnering hundreds of millions of views across various media platforms and social networks. The occupancy rate of hotels during the event soared to an impressive 80%, and participating businesses experienced a significant surge in revenue. For instance, Penguin Travel Company organized tours for 6,000 guests, generating nearly 1.6 billion VND in revenue. These encouraging statistics underscore the success of the event and highlight the city’s potential as a thriving tourist destination.

Embracing Sustainability:

Under the theme “Green on Every Journey,” Tourism Week emphasized the importance of environmental conservation. Visitors and the tourism community were encouraged to actively participate in various eco-friendly activities, such as saving electricity and water, utilizing recycled materials, consuming organic food, maintaining cleanliness, planting trees, and minimizing plastic waste. Contestants of Miss Earth 2023 even presented green trees to individuals in District 10 in Ho Chi Minh City, further promoting the city’s commitment to sustainable tourism.

Collaboration and Unity:

A remarkable aspect of the Tourism Week was the collaborative effort of various localities within Ho Chi Minh City. With 22 information spaces and tourist spots spread across Thu Duc City and its 21 districts, the event showcased the unity and shared vision among different areas. This cohesive approach played a vital role in creating a comprehensive and diverse range of activities, ensuring that visitors had a well-rounded experience of the city’s charms.

Unveiling New Excursions and Experiences:

During Tourism Week, numerous businesses unveiled exciting promotional programs, with over 100 offerings announced. Additionally, 20 new tourism products were introduced, including daily waterway tours. One such tour, called “Sunset on the Legendary Canal,” allowed visitors to explore the enchanting Nhiêu Lộc-Thị Nghè canal, while “Discovering the Beauty on the Saigon River” showcased the awe-inspiring sights along the Saigon River. These innovative excursions added a new dimension to visitors’ itineraries, providing them with unique and unforgettable experiences.

Promoting green products and services:

The Saigon-Gia Dinh Special Forces Museum collaborated with Core Vision Technology Company to promote a tour and shopping experience program centered around “Green Products, Green Services” criteria. Visitors who purchased a VietNipa Coconut Honey product at an automated vending point received a 20% voucher for an experience at the Special Forces Café, located within the museum premises. This initiative not only supported sustainable practices but also highlighted the museum’s recognition as one of the top ten interesting attractions, tour programs, and cafes in Ho Chi Minh City.


The Tourism Week of Ho Chi Minh City in 2023 showcased the city’s vibrancy, cultural richness, and commitment to sustainable tourism. With over 71,000 residents and tourists in attendance, the event left an indelible mark on visitors, fostering unforgettable memories of Ho Chi Minh City’s allure. The week-long celebration served as a catalyst for revenue growth, stimulated tourism demand, and positioned the city as a captivating and dynamic destination. Moreover, the collaborative efforts of localities and businesses demonstrated the unity and shared vision within the city. As Ho Chi Minh City continues to thrive as an economic powerhouse,it is evident that its tourism sector is also flourishing, offering a multitude of experiences and attractions for visitors to explore. The Tourism Week of Ho Chi Minh City undoubtedly showcased the city’s potential and left a lasting impression on all who had the pleasure of attending.