Ho Chi Minh City, the bustling heart of Vietnam, recently hosted an extraordinary event that captured the attention of both locals and tourists alike. From December 4th to December 10th, 2023, the Tourism Week of Ho Chi Minh City welcomed over 71,000 visitors eager to engage in an array of captivating activities. This week-long celebration highlighted the city’s charm, diversity, and dynamic spirit, creating unforgettable experiences for all attendees. The event’s success played a crucial role in boosting revenue, stimulating tourism demand, and promoting Ho Chi Minh City’s many attractions on an international stage.

A Rich Tapestry of Activities
The Tourism Week featured an impressive lineup of 45 events encompassing cultural, artistic, sports, tourism, and shopping activities. Visitors enjoyed a wide range of experiences, from mesmerizing cultural performances to exciting sporting events. These activities not only enriched the tourism landscape but also aimed to provide memorable experiences that encourage longer stays and increased spending.

Spotlight on Sports
A major highlight of the week was the Ho Chi Minh City Techcombank International Marathon, which attracted over 15,000 participants from 91 countries and 33 provinces across Vietnam. This event showcased the city as a premier sporting destination, with runners navigating through iconic landmarks while experiencing the city’s beauty firsthand.

Significant Engagement and Impact
The impact of the Tourism Week was extensive, generating hundreds of millions of views across various media platforms and social networks. Hotel occupancy rates soared to an impressive 80%, and participating businesses experienced notable revenue increases. For example, Penguin Travel Company organized tours for 6,000 guests, generating nearly 1.6 billion VND in revenue. These statistics highlight the event’s success and reinforce Ho Chi Minh City’s potential as a vibrant tourist destination.

Commitment to Sustainability
Under the theme “Green on Every Journey,” the Tourism Week emphasized environmental conservation. Visitors were encouraged to engage in eco-friendly practices, such as conserving electricity and water, using recycled materials, and reducing plastic waste. Contestants of Miss Earth 2023 even presented trees to residents in District 10, further promoting the city’s dedication to sustainable tourism.

Collaborative Efforts
A key aspect of the Tourism Week was the collaborative efforts of various localities within Ho Chi Minh City. With 22 information hubs and tourist spots spread across Thu Duc City and its 21 districts, the event highlighted the unity and shared vision among different areas. This cohesive approach ensured a diverse range of activities, providing visitors with a comprehensive experience of the city’s offerings.

New Excursions and Experiences
During the week, numerous businesses launched exciting promotional programs, unveiling over 100 new offerings. Among them were 20 new tourism products, including daily waterway tours. Notable excursions included “Sunset on the Legendary Canal,” which allowed visitors to explore the scenic Nhiêu Lộc-Thị Nghè canal, and “Discovering the Beauty on the Saigon River,” showcasing the stunning sights along the Saigon River. These innovative tours added a fresh dimension to visitors’ itineraries, offering unique and memorable experiences.

Promoting Green Initiatives
The Saigon-Gia Dinh Special Forces Museum partnered with Core Vision Technology Company to introduce a tour and shopping experience centered on “Green Products, Green Services.” Visitors who purchased VietNipa Coconut Honey at an automated vending machine received a 20% voucher for an experience at the Special Forces Café, located within the museum. This initiative not only promoted sustainable practices but also highlighted the museum as one of Ho Chi Minh City’s top ten attractions.

Conclusion
The 2023 Tourism Week of Ho Chi Minh City beautifully showcased the city’s vibrancy, cultural richness, and commitment to sustainable tourism. With over 71,000 attendees, the event left a lasting impression, fostering unforgettable memories of the city’s allure. This week-long celebration acted as a catalyst for revenue growth, stimulated tourism demand, and positioned Ho Chi Minh City as a captivating and dynamic destination. The collaborative efforts of localities and businesses demonstrated a shared vision for the city’s future. As Ho Chi Minh City continues to thrive economically, its tourism sector flourishes, offering a wealth of experiences and attractions for visitors. The Tourism Week undoubtedly highlighted the city’s potential and made a significant impact on all who attended.